Why Your Hotel Should Consider Hiring a Valet Service

luxury car in front of a hotel

As a hotel owner or manager, you know how important it is to provide exceptional service to your guests. From the moment they arrive, you want to make sure they feel welcomed and valued. One way to enhance their guest experience is by offering a valet service.

Few services can make a person feel like a VIP as well as valet parking services do, especially when coupled with the first-class experience provided by high-end hotels.

In this post, we’ll explore the benefits of partnering with a vendor that specializes in providing high-level valet parking for hotels, how to choose the right provider and other considerations to keep in mind.

The Benefits of Hiring a Valet Service

A valet service can provide numerous benefits for both hotels and their guests. Here are some examples:

Elevating the Guest Experience

A valet service can enhance the guest experience by providing a convenient and personalized touch. Guests can avoid parking lot chaos and, instead, they simply pull up to the hotel entrance and let the valet take care of everything.

Considering that part of a hotel’s value proposition is the convenience of not having to worry about tasks like cleaning your room, leaving it to eat if you choose not to, or even setting your alarm in the morning, it only makes sense that guests shouldn’t have to worry about looking for a parking spot or walking to the entrance from the garage whilst hauling their luggage either.

Streamlining the Check-in and Check-out Process

With valet services, guests can quickly and easily check in and out of the hotel. A valet attendant assists guests with their luggage, provides them with directions, and offers any other assistance they may need.

Enhancing Security

A valet service can also improve security at the hotel. Valet attendants trained by high-end vendors monitor the parking lot, keep an eye out for any suspicious activity, and ensure that only authorized vehicles are parked on your property.

Providing valet parking services also enhances guest security by eliminating the possibility of your guests being attacked when walking to and from the parking lot, and it practically ensures that they won’t be involved in vehicle collisions.

Providing a Competitive Advantage

Valet parking services can also give your hotel a competitive advantage over others that don’t provide this service. By integrating valet parking as part of your hotel’s guest experience, you signal to potential clients that your services do not begin and end at the front door and that as soon as a guest arrives on your hotel’s property, their needs are taken care of.

By doing so, you increase your hotel’s appeal to higher-end clientele, the type who understand etiquette for valet parking and who are willing to pay for the added luxury and convenience it provides. This can result in higher revenue and a stronger reputation for your hotel.

Luxury vehicles in a parking lot

How to Choose the Right Valet Service For Your Hotel

When deciding between services that provide valet parking in Toronto and the surrounding areas, it’s vital to choose one that enhances the guest experience for your patrons. Here are some factors to consider that will assist you in a successful search:

Reputation and Experience

Look for a valet service provider that has a solid reputation in the industry, a long track record of successful partnerships with hotels similar to yours and shares your definition of, and commitment to, high-level client services.

A valet service that checks those boxes will happily provide you with references and likely has excellent online reviews.

Licensing and Insurance

When starting your search, you can instantly eliminate any valet service provider that doesn’t clearly state that they are fully licensed and insured to protect your hotel from liability in case of accidents or incidents.

Employee Training and Qualifications

Ask about potential providers’ employee training and qualification process. To ensure that a valet service’s attendants will represent your hotel in a professional and positive manner, look for providers that prioritize a rigorous training program that covers:

  • Safe operation of luxury vehicles.
  • Traffic management.
  • Guest, parking lot, and vehicle security.
  • Above-and-beyond guest experiences.

Also ask about their screening process when hiring new attendants.

Conflict Resolution Policies

It’s critical that any valet service provider you hire has an established and effective policy in case of personal injuries, theft, or property damage.


Communication is key to every successful relationship, so establish any potential valet service provider’s commitment to availability, their level of accessibility and their diligence in responding to messages and emails.

Cost Considerations

The cost of a valet service can vary depending on several factors, such as the location of your hotel, the number of valet attendants needed, the services provided, and the length of the contract.

Some valet service providers charge a flat fee, while others may charge per hour or per vehicle. It’s crucial that the valet service you partner with has transparent pricing and billing procedures and that you are on the same page regarding these processes from the start.

When considering the cost of different valet services, it’s important to keep in mind the potential return on investment. By providing top-level valet services, you can attract higher-end clientele and price your rates accordingly.

Summarizing the Reasons Why Your Hotel Should Consider Hiring a Valet Service

In a nutshell, hiring the right valet service can provide numerous benefits for your hotel and guests by improving the guest experience, streamlining your check-in and check-out processes, enhancing security, and providing you with a competitive advantage that can help you stand out in a crowded market.

Before partnering with a valet service provider, you must first consider their reputation, that they are fully licensed and insured, their employee qualification and training procedures, conflict resolution policies, and their commitment to communication and availability. While cost considerations are important, the potential return on investment can make hiring a valet service a worthwhile investment for hotels of all types and sizes.